The Must-Have Skill to Thrive in the Digital Economy

According to psychologists, it’s an impossible situation.

The brain is designed to avoid change…

Yet to thrive in the digital economy…

Change is not an option.

And here’s the kicker:

The digital economy will reward those who embrace change… and punish those who resist change.

It’s no longer enough to accept the traditional path.

You need new skills to thrive in the new economy.

Because of this, early adopters, innovators, content creators will quickly outpace 99% of the competition.

While the rest of the world sleeps in, the creators of the new digital world:

• Seek novel data

• Update their mental models

• Develop high leverage skills

• And embrace speed and iteration

This allows them to attain peak mental fitness in the new digital landscape.

The question is - are you going to be one of those people?

Or are you going to be left behind?

The Digital Economy

While the new digital landscape seems complicated, it’s actually quite simple.

All economy change is driven by technological innovation.

And I don’t just mean computers and science and stuff…

Technology is more than just “machines” and encompasses anything that enhances human cognition including…

• Language + literacy

• Mathematics + logic

• Communication + persuasion

You see the picture?

Innovation isn't just about the past; it's happening all around us:

• Entrepreneurship: Creating products and services we can’t live without

• Coaching: Experts offering systems to become the best version of yourself

• Copywriting: The magical blueprints that grabs attention, sells products, scales offers

• Literacy: The tools to develop knowledge and learn

• App development: Handy apps that help you order a pizza, find a therapist, or lose weight

• Graphic design: Visual systems that guide attention and create value

In short, the very heartbeat of innovation is the creation of new tools and psycho-technologies that solve everyday human problems.

But there’s a catch….

If you want to be on the front lines of the digital economy, and reap the rewards that come with it, you need to be on the cutting edge of discovery and experimentation.

Then…

You need to leverage your discoveries in new products, content, and tools for others to use online.

In principle it’s very simple.

In practice it’s very difficult.

The #1 Skill: Become a Slope Chaser

Whether you’re trying to become a better writer…

Develop a killer product or service…

Or get in the best shape of your life…

You need to look within specific domains.

This involves developing a very specific skill.

Most people (mistakenly) confuse this skill with productivity hacks, copywriting, or a hard skill like coding.

Others consider it a “trait” like grit or perseverance, which makes “success” a matter of luck. I don’t believe in luck.

Success is engineered, not inherited.

And I’m going to teach you how to do it right now.

And while not many people know about it…

It’s getting lots of attention in the latest cognitive research and considered the foundation of well-being and success in 4E Cognitive Science and Predictive Processing Theory.

And best of all…

You can engineer success using this skill.

It’s a skill that every creator and entrepreneur NEEDS to have in order to be successful in the digital economy. It’s the #1 skill you need to learn if you want to create:

• Products that sell at high profit margins

• Viral content

• Irresistible offers + services

So what is it?

This powerful skill is called… Slope Chasing.

Now I need you to slow down and pay attention.

Remember…

The faster you learn…

The faster you identify what’s NOT working…

The faster you can create content, products, and offers that SCALE.

Slope chasing is the #1 skill you can develop because it:

• Maximizes learning

• Rapidly exposes errors (and solutions)

• Offers reliable feedback loops

• Scales high performing products, services, and content FAST

So… How exactly do you become a slope chaser?

Slope chasing is… In simple terms…

1. Identifying a skill/product/service

2. Choosing a niche in which to test + iterate the skill/product/service

3. Exposure to continued feedback

That’s it.

Think…

If you you want a successful content brand, slope chasers using the formula:

Copywriting (skill) + Twitter (niche)

Feedback Loop:

1. Explore novel content + engage

2. Write + post your own unique content

3. Receive positive or negative feedback

4. Learn from feedback: iterate, test, repeat

You follow the process until it works.

Another example…

You want to scale an online digital product. This involves:

Product Development (skill) + Google Ads (niche)

Feedback loop:

1. Study products on the market

2. Create your own product that’s differentiated

3. Run PPC ads to product. Collect data. (ROAS, CPA, CTR, etc)

4. Iterate,test, repeat

Follow the process until it works.

Do you see what’s going on here?

This is essentially high performing entrepreneurship in a nutshell.

THIS IS GOLD.

Slope chasing is constantly exploring for new terrains… new skills… new niches… To develop scalable products, services, or content!

It’s no longer enough to “do your own thing.”

You need to embrace the new digital reality of slope chasing.

And the reason is laughably simple:

The ULTRA successfully open themselves up to discovery while the rest of the world falls behind.

So the takeaway?

Leave you comfort zone. Explore the unknown. Test, iterate, and fail. Find VALUE. Scale your brand or service by sharing your discoveries with others. That’s it.